Strategy without execution ↗
…is just a deck. I do both. I write the positioning, design the identity, direct the shoot and cut the final frame — brand strategy, identity systems, ad films and performance creative, from the brief to the last frame.
01 / Featured
Brands, campaigns
& content.
Six pieces that show the range — from a brand built out of nothing to a performance-creative system running live.
02 / Full index
Everything else.
The complete catalogue, newest first.
03 / Profile
The thinking
and the making.
Most strategists hand off a deck and walk away. I stay for the hard part.
Six years turning audience and cultural insight into work that earns attention, then proving it with data. I write the positioning, direct the shoot and cut the final frame — across DTC, FMCG and lifestyle brands in India, the UK and the UAE.
Currently Creative Lead at Supply6, a Unilever Ventures-backed D2C nutrition brand, where I own creative strategy across six SKUs and direct a 22-person creative, influencer and performance team. Alongside it I run LV8 Photography, my own production practice, shooting and editing end to end.
Portrait — drop image here
Professional experience
Own end-to-end creative strategy across six SKUs for a Unilever Ventures-backed D2C nutrition brand. Turned 132 winning ads into eight repeatable hook frameworks, lifting creative win rate from 15% to 40% in two months, and doubled landing-page conversion from 1.5% to 3.5%. Write and direct brand films in-house, and direct a 22-person creative, influencer and performance team against roughly ₹2 Cr a month in media spend.
Directed, shot and edited end to end for founder-led brands. Built Nila Nandakumar, an AI-led fashion concept, testing 40+ hooks to take hero content past 55,000 organic views with no paid spend. Grew DCL Beauty’s audience 30% in two weeks with a Reels-first approach, and turned winning patterns for Hooplessly into a playbook that contributed to a 7% sales uplift.
Ran creative for 15+ FMCG client accounts on £50K+ budgets inside a marketing agency. Launched Müller Protein Yogurt (12–15% footfall uplift) and MYCO Hooba Burgers (5–6% sales growth, +20% engagement in month one), owning each from angle to in-market result.
Built a content and funnel strategy that lifted B2B demo requests 23% and organic LinkedIn following 18% in four months. Produced founder-led product-education video that earned NHS recognition.
Directed 50+ video campaigns and 20+ shoots end to end for the Disney collaboration, guiding a five-person creative team. Contributed to 500K+ user acquisitions and a 25% lift in engagement.